Paradisefold Blog

We all know that in recent weeks, the UK has been unsettled by far-right rioters driven by racism and Islamophobia. This is a stark reminder that even in a country as open as ours, hatred and fear of difference remain a challenge. Although our hometown of London has been largely safe, these riots have spread fear across racialised / political minorities. They have affected our team and community personally. At its core, fashion is about presenting ourselves in the world in a way that is true to ourselves. Yet, fashion can also often prioritise fitting in and confirming to a narrow definition of beauty rather than flourishing because the richness of our racial and religious differences.

Happy Olympics season! Today we speak to Katie Simmonds, Chief Operating Officer of the Sport Integrity Global Alliance (SIGA), and Managing Director of SIGA Women. SIGA is the largest organisation for sport integrity. Their scope is massive: they work to improve governance, accountability and transparency for every sport, and in every country. We discussed Katie's work and the SIGA Women mentorship scheme. Katie launched this scheme to create a powerful network of women supporting women in sport, and to help young women gain the confidence to flourish in the sport industry. We also chatted about Katie’s journey to become a senior leader in sport; how she developed the confidence to stand up for herself, and how she manages the stresses...

Celebrating entrepreneurship and risk taking this birthday month. Last week, we officially turned three years old!  When Paradisefold was launched, our Founder Andrea took a risk, starting a baby brand in an entirely new field. That's why, to celebrate this milestone, this month we're diving into what it takes to change career and / launch your own project.

June is our birthday month - and this year, we're turning three! 🎉 To celebrate this massive milestone, we're shining a light on entrepreneurship. This month, we'll be spotlighting women who have taken a leap into the unknown, starting with our Founder/Creative Director, Andrea. In today's blog, Andrea shares three short, practical pieces of advice for anyone looking to launch a new project. As a brand, we focus arming women with the tools to help us flourish. Click the link to watch the video, and let's continue to inspire and uplift each other as we grow!👑💚🎂 

At Paradisefold we understand that everyday choices contribute to our collective carbon footprint. That’s why we’re a carbon positive fashion and lifestyle brand. This means we have helped sequester twice more carbon than we emit. Excitingly, it also means that the more we grow the more we sequester.  These are just some of the small steps we can all take to help our collective community contribute positively to the environment. Please comment below and share your tips for how our habits can help shape a more sustainable world.  Thank you for joining us on this journey. 💚