Paradisefold Blog

After 6x year-on-year growth, sustainable fashion and lifestyle brand Paradisefold is now launching a luxury Salon Paradise range available to select salons. “Over the past year our growth has been driven by a close customer connection with our brand's ethos, specifically our commitment to UK production, sustainability, social responsibility, hair maintenance and confident self-expression. We have seen huge unmet demand for luxury silk haircare tools. That’s why we are now broadening how we connect with customers and launching four of our core products into salons.” Founder Andrea Malouf.

From childhood memories of watching my mom unwrap her silk scarf to unravel the glossiest and bounciest of blow dries on her naturally curly hair, to now incorporating the practice into my own nightly routine, the power of silk wraps, scarves and bonnets never fail to amaze me. Curly and coily hair is drier and more brittle than other textures due to its structure, so it requires some extra care. Whether natural, braided, or pressed, the preservation of moisture and prevention of breakage for curly and coily hair is paramount.

As we launch our new collection, I wanted to take a moment to share with you the deeper meanings and inspirations behind the patterns that adorn each design. Every stitch, colour, and motif has been carefully chosen to reflect the complex emotions and narratives that this collection embodies.

Beating the September rush: simple ways to beat the post-summer blues September can feel like an overwhelming month. As work ramps up, new terms begin and the change in weather signals the end of summer, the shift in tempo can be jarring, and it can often affect our mood.  The good news is that there are some small steps we can take to make this transition month easier on our bodies and our minds. In this month’s blog, we’re sharing three essential tips that our team uses to help manage time, energy and stress levels, so we can tackle each day without feeling burnt out, in the run-up to winter.  Step 1, prioritise rest and good sleep It’s tempting to...

Charity holds an important place in our society, serving as a lifeline for individuals facing adversity. It is more than just financial support—it’s about fostering a sense of community, compassion, and hope for those navigating difficult times. On this International Day of Charity, we take a moment to highlight the transformative power of charitable organisations, particularly those that work within industries like hair and beauty, where professionals often face unique personal and financial challenges.We had the privilege of speaking with Jayne Lewis Orr, President and Trustee of the Hair and Beauty Charity. With over two decades of dedication, Jayne has witnessed firsthand the profound impact the charity has on individuals in need.