SUSTAINABILITY
tHE ONLY CARBON POSITIVE HAIRCARE AND NIGHTWEAR BRAND
SUSTAINABILITY
tHE ONLY CARBON POSITIVE HAIRCARE AND NIGHTWEAR BRAND
"Having spent over a decade working in international development before training in fashion, I knew I could only ever launch a purpose-driven brand that is part of the sustainability solution. That's why, as a brand, we focus on three key elements of sustainability: ethical manufacturing, social values, and environmental sustainability."
~ Andrea, Founder / Creative Director
The only carbon positive haircare and nightwear brand
Paradisefold is the only carbon positive silk care and night wear brand. This means we have helped sequester more carbon than we emit.
The fashion industry is responsible for 10% of global carbon emissions, even more than all international flights and shipping combined. We're countering this by measuring and reducing emissions, and creating a net positive state as a result of our existence! We offset 2x any remaining emissions. Our offsets invest in two types of carbon capture investments: forestation projects on land, and ocean kelp forests. We work with Greenfeet to understand, measure and reduce emissions, and with Climacrux Carbon Removed to remove carbon.
The calculations: Between January 2021 and March 2022, we emitted 2,622 KgCO₂ end-to-end, meaning from production all the way through to last mile delivery. We have now offset over two times that rate (6,000 kgCO₂) through investing in carbon capture projects.
95% of our offsets were directed into forestation projects that remove CO₂ while boosting our lost nature and wildlife, and 5% of our offsets were directed at building kelp forests that capture carbon dioxide in the oceans, through photosynthesis. This CO₂ can be permanently sequestered by sending it to the bottom of the ocean.
How we apply sustainable practices
Paradisefold is committed sustainable fashion, from selecting biodegradable materials, high-quality and sustainable UK-based production, to product care and repair. This is good for our community and good for our planet.
Social Sustainability
Paradisefold was launched by a small and diverse group of Arab, Black, White and Asian friends who mostly met at school in East London! We believe in promoting inclusive fashion, and we believe that brands line ours have the responsibility to move beyond giving back and towards promoting and shaping the world we want to live in.
That's why we work with a small number of charities with missions that align with ours. This year, we're partnering with the London chapter of Dress for Success, a charity that empowers women worldwide to achieve economic independence, to help them promote their empowerment goals.
Sustainable Production
We manufacture in the UK using vetted factories with quality labour standards and FSC-certified, recycled and recyclable paper. Our production factory in North London is vetted and spot-checked. Not only do we know the women and men producing Paradisefold garments, we sometimes even get to meet their families!
From fabric to elastic, we focus on sourcing sustainable material that can be reused, recycled or composted. Your products arrive in compostable mailer bags, sleeves and reusable boxes.
Lifetime Care and Repair
To promote sustainable consumption, we've designed our silk pieces to be part of your wardrobe for many years to come. This means you can invest in one long-lasting haircare piece to replace all others.
Whether your hair wrap needs mending or elastic needs maintenance, or whether you'd like to adjust your wrap for your perfect fit, you can send it back and we'll do our best to restore it!