Meet the Champ(agne) Campaign

Paradisefold, the trailblazing British sustainable fashion and lifestyle brand, marks our first award from Marie Claire winning with our groundbreaking product, the Champagne Campaign Fold. 

Marie Claire’s judge, stylist Karen Williams, said:

“Brilliant to find a silk head wrap that actually stays on!” If you are a scarf wearer and move even slightly in the night you know the annoyance of your headscarf wriggling off while you slumber. Thankfully with Paradisefold, you don’t have to worry about that, so you can enjoy the benefits of protecting your locks with less tangles and softer, shinier-looking hair. Oh and the designs are so chic, “I love the fact it's reversible too,” added Karen.

Launched a year ago, the Champagne Campaign Fold has become the crown jewel in our collection, revolutionising overnight hair transformation. Crafted with two layers of pure, buttery-smooth Grade 6A 19 momme mulberry silk, this chemical-free accessory has captured the hearts of women across the UK and US seeking a natural solution to hydrate, nourish, and repair their hair while we rest. 

As two of our amazing community members, Min and Ophelia, said: 

"My fold makes me feel quite chic in the morning as well as having better curls. It's also nice to know it's making a difference to my hair. I'm new to curly hair but know that this is the best thing for them. I also love my fold as a beautiful accessory which has been made so well with such thought and care. I am most definitely a fan X" - Min

"I can’t be without them. It’s true <3 I adore these folds. They are so easy to wear, my hair loves them, and my ‘I can’t deal with fixing my hair’ days are so glamorous!! They wash beautifully too (hand wash with silk wash, obvs). There is literally no other silk wrap out there that is made for long hair like these. I won’t ever be without one near!" - Ophelia 

 Andrea, Founder and Creative Director at Paradisefold, was gratitude for the overwhelming support of the community:

"The success of the Champagne Campaign Fold is a reflection of our community's embrace of conscious living and the pursuit of effortless beauty. This comes hot on the heels of the launch of our first diffusion collection with Boots, which is super exciting for a young two-year-old brand. We have only been able to achieve these milestones due to wonderful support of our loyal community. We are thrilled to celebrate this milestone and look forward to continued growth and innovation in the years to come." 

As a young founder-owned brand, Paradisefold is dedicated to co-creating with our clients, amplifying the voices of everyday women, supporting women’s flourishing in the UK and beyond, and delivering handmade, limited-edition collections with bespoke prints and natural fabrics.