Paradisefold Blog

From childhood memories of watching my mom unwrap her silk scarf to unravel the glossiest and bounciest of blow dries on her naturally curly hair, to now incorporating the practice into my own nightly routine, the power of silk wraps, scarves and bonnets never fail to amaze me. Curly and coily hair is drier and more brittle than other textures due to its structure, so it requires some extra care. Whether natural, braided, or pressed, the preservation of moisture and prevention of breakage for curly and coily hair is paramount.

As we launch our new collection, I wanted to take a moment to share with you the deeper meanings and inspirations behind the patterns that adorn each design. Every stitch, colour, and motif has been carefully chosen to reflect the complex emotions and narratives that this collection embodies.

Beating the September rush: simple ways to beat the post-summer blues September can feel like an overwhelming month. As work ramps up, new terms begin and the change in weather signals the end of summer, the shift in tempo can be jarring, and it can often affect our mood.  The good news is that there are some small steps we can take to make this transition month easier on our bodies and our minds. In this month’s blog, we’re sharing three essential tips that our team uses to help manage time, energy and stress levels, so we can tackle each day without feeling burnt out, in the run-up to winter.  Step 1, prioritise rest and good sleep It’s tempting to...

Charity holds an important place in our society, serving as a lifeline for individuals facing adversity. It is more than just financial support—it’s about fostering a sense of community, compassion, and hope for those navigating difficult times. On this International Day of Charity, we take a moment to highlight the transformative power of charitable organisations, particularly those that work within industries like hair and beauty, where professionals often face unique personal and financial challenges.We had the privilege of speaking with Jayne Lewis Orr, President and Trustee of the Hair and Beauty Charity. With over two decades of dedication, Jayne has witnessed firsthand the profound impact the charity has on individuals in need. 

We all know that in recent weeks, the UK has been unsettled by far-right rioters driven by racism and Islamophobia. This is a stark reminder that even in a country as open as ours, hatred and fear of difference remain a challenge. Although our hometown of London has been largely safe, these riots have spread fear across racialised / political minorities. They have affected our team and community personally. At its core, fashion is about presenting ourselves in the world in a way that is true to ourselves. Yet, fashion can also often prioritise fitting in and confirming to a narrow definition of beauty rather than flourishing because the richness of our racial and religious differences.