COLLECTIONS
SUSTAINABLY TIMELESS
COLLECTIONS
SUSTAINABLY TIMELESS
Effortlessly timeless, functional and elegant prints to transform women's time and created to capture the everyday moments of personal calm, collection and self-care. Sustainable and carbon positive.
For this collection, we have partnered each print with a block caviar-black or oyster-white layer of silk on the other, creating versatile fully-reversable products to style in bed and beyond. Sustainably created and made in London, in limited editions. Produced with the highest-quality mulberry silk charmeuse.
A classic collection inspired by playful, indulgent, luxuriating personal rituals. This collection includes silk haircare, loungewear and accessories in a selection of bespoke, timeless colours.
This collection features flattering bias-cut and French-seamed camisoles and hot-pant-style shorts, and our first collection of hair accessories: silk scrunchies and hair ties. Sustainable and carbon positive.
WHY HAIR WRAPS
Hair plays a big role in how women perceive their value, and women's social and financial outlook. Research has shown that during a 'bad hair day' women perceive capabilities to be significantly lower, feel less confident and less smart.
Our launch collection recognised that, whatever our hair type, women have been overlooked by fashion and beauty brands who have excluded hair wraps from their collections.
Paradisefold recognises that social norms have placed immense pressure on women (particularly women with textured hair) to conform to stereotypes of ‘good hair’. Our Turbans and Folds are designed to be worn by women from all backgrounds and to move seamlessly from nightwear to day wear, formal, and workwear.
USEFUL RESOURCES:
- https://dks.library.kent.edu/cgi-bin/kentstate?a=d&d=dks20000127-01.2.41 LaFrance, Marianne (2000) An experimental investigation in the effects of bad hair.
- https://www.gsb.stanford.edu/insights/researchers-few-bad-hair-days-can-change-your-life
- https://www.getthegloss.com/career-news/new-survey-reports-good-hair-days-are-the-key-to-confidence-at-work