“I never really knew what to do with my hair...”

When summer’s in full swing, your hair goes through a lot more than you realise. Sun exposure, sweat, chlorine, saltwater, and endless product buildup - sometimes it feels like your strands just give up halfway through July.

But hair care isn’t just about the way we look on the outside. The way we treat our hair affects how we feel on the inside - and that inner confidence can change how we show up to the world. It’s a loop: healthy, cared-for hair lifts our mood, and a confident mind naturally makes us want to care for ourselves more.

That’s why we wanted to share a few tips and reminders this season, especially for anyone trying to care for their hair without overcomplicating things. We sat down with Caridad - filmmaker, creative, and longtime friend of Paradisefold - whose own hair journey has been shaped by years of trial, error, and gentle self-discovery.

“I never really knew what to do with it…”

Caridad grew up with wavy hair that didn’t fit the boxes - “not curly, not straight, just kind of in-between.” Like many of us, she didn’t learn how to work with her texture until much later in life. It wasn’t until lockdown that she finally started researching, testing, and sharing her findings online - eventually becoming an unexpected resource for other women figuring out their own hair.

One of her core lessons? Keep it simple.

Our hair reflects your habits - how we eat, rest, live. Caridad reminds us that hair care isn’t about perfection; it’s about learning, listening, and letting go of pressure. So whether you’re deep in product research or simply trying to make it through the heat with your curls intact, remember: your hair is part of your story. And like any good story, it’s allowed to evolve.

Watch the full conversation with Caridad to hear her story, her go to summer hair survival tips - and why embracing your natural texture might be the best thing you do all summer. 💚 ☀️