“Building stable matters more than building quick...”

As we move into August, we’re reflecting on the dedication and care that go into every piece at Paradisefold. Nothing here is fast or accidental. Every silk thread, every box, every campaign has been worked on by real people and driven by real conversations - just like the one we had recently with Nick Atherton, founder of Morphose and one of our earliest supporters.

In our recent conversation with him, Andrea talks candidly about the origins of Paradisefold and the inspiration behind the first silk wrap - a product born out of necessity and love. She shares why we’ve chosen to manufacture our core range in the UK, working closely with local suppliers to keep quality high and relationships human. She reflects on the intentional decision to raise just enough funding no more, no less to support growth without compromising the brand’s soul. And she speaks to the way we’re now expanding slowly and purposefully into new areas like silk shirts and trousers, always guided by the same core values: beauty, practicality, and care.

Last month marked four years of Paradisefold. Four years of thoughtful design, experimentation, listening to your feedback, and pouring our hearts into everything we make - from our very first Turbans to our most recent clothing launch, Someone Somewhere, inspired by Levantine philosophy.

“I’ve seen what it looks like when a business fails. So for me, building something sustainable, something stable, matters more than building something fast.”

We know our pieces live in your homes, your travels, your rituals. That’s not something we take lightly.

If you’ve ever wondered what it really looks like to build a brand with values at its core - and to grow without rushing - this conversation is an honest, behind-the-scenes glimpse. Andrea opens up about the realities of running a small, profitable business, what fundraising looked like from the inside, why we still manufacture our core range in the UK, and how decisions are made not just for short-term gain, but long-term meaning.

Tune in to listen to the full conversation with Nick.