EUDAIMONIA (noun)

The pursuit of personal and social flourishing — physical, mental, aesthetic. Aristotle called it the best, noblest, and most pleasant thing in the world. We tend to agree.

Paradisefold is a sustainable fashion and lifestyle brand built around the things other brands overlook: handmade local artisanal fashion carefully created in London, silk haircare, restful sleep, confident self-expression. Every piece is designed to be functional, beautiful and long-lasting: a staple that quietly transforms your daily routine. 

Our mission is to help women take on the world with energy, clarity and confidence, flourishing in the process. We focus on beautiful, purposeful pieces that last a lifetime and support local industry.

We co-create every collection with our community, and handmake everything in our London studio in limited editions using bespoke prints and natural fabrics. Our silk wraps, pillowcases, sleep masks and ready-to-wear pieces are crafted from the highest quality mulberry silk designed to help you feel like yourself.

Paradisefold is a carbon positive brand, meaning we sequester up to twice the carbon we produce. We work with ethical local makers, use biodegradable materials, and offer a free lifetime care and repair service on every product, because we believe beautiful things should last.

Over our lifetime, we have supported charities such as Dress for Success and Wellbeing of Women, and use our platform to amplify women making a mark in their own communities, in fashion, finance, athletics and beyond. Paradisefold is a British, Arab and Black-owned brand.

Contact paradise@paradisefold.com to learn more.